In this episode, we engage with Steve Kietz, a seasoned expert in financial services, to explore the evolution of digital banking and marketing. The conversation delves into the shift from traditional banking practices to digital-first strategies, highlighting how technology has reshaped customer interactions in the financial sector.

Key themes include the use of big data to personalize marketing campaigns, strategies for rapidly scaling business operations, and the impact of digital media on customer acquisition. Steve also shares insights on the transformative potential of AI and blockchain, illustrating how these technologies are poised to revolutionize the development and delivery of financial products.

Episode Highlights:

1. Evolution of Digital Banking:

Discussing the transformation of digital banking, from floppy disks in the late '90s to recognizing digital as the primary channel in the 2020s.

2. Scaling Success with Edo Interactive:

Steve shares his strategy for rapidly scaling Edo Interactive by leveraging big data to personalize customer engagements.

3. Effective Digital Marketing Campaigns:

A story about a successful digital marketing campaign with Amazon Visa, which tripled customer acquisition.

4. AI and Blockchain in Financial Products:

Talking about the potential of AI and blockchain for digital financial products. AI, in particular, is seen as a tool that could automate various marketing processes, enhancing efficiency and driving innovation in the financial sector.

Digital Transformation in Banking: Insights from Fintech Pioneer Steve Kietz

Episode Highlights:

1. Evolution of Digital Banking:

2. Scaling Success with Edo Interactive:

3. Effective Digital Marketing Campaigns:

4. AI and Blockchain in Financial Products:

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